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Have you seen those licenced Hotwheels toys in stores? They have some for x-men, Mandalorian, dc heroes and the like. And now we will have some Transformers as well. They will be in 1/64 scale, so the standard Hotwheels size we know. The difference between these and Jada toys is that these would not be the Transformers characters in alt mode but instead, like other Hotwheels licenced toys, be cars with the character's logo or image on it. And that's evident with the fact that aside from the Beetle, none of the other cars are typical alt modes of Transformers characters. You can see all the car brands used below.
These are supposed to come out in April and should retail at the same price as any other licenced Hotwheels toy. Here are the details from Tom's Modelauto store:

Brand:Assortment/ Mix
Model:Transformers mix
Description:1/64 Transformers mix of 24pcs

This box contains;
5x HRV58 1932 Ford
5x HRV59 Morris Mini
5x HRV60 60's Fiat 500D
5x HRV61 1967 Austin Mini vasn
4x HRV62 Volkswagen Classic Bug
Content : 24 pieces à € 4.12 p/pc
Manufacturer :
Hotwheels
Category :
Movie/TV/Games/Comics
Scale :
1/64
Colour :
various
Price : € 98.99

https://www.toms.nl/thescalemodeler/art ... 83-977G~24

Overcracker wrote:

william-james88 wrote:Have you seen those licenced Hotwheels toys in stores? They have some for x-men, mandalorian, dc heroes and the like. And now we will have some Transformers as well


https://www.toms.nl/thescalemodeler/art ... 83-977G~24

Odd, wasn’t that Jada Toys schtick?

No, Jada was representing the alt modes of the characters in model car form. This is just hotwheels cars with some licencing on it (like a pic of Bee on the hood or something like that).

Overcracker wrote:

william-james88 wrote:

Overcracker wrote:

william-james88 wrote:Have you seen those licenced Hotwheels toys in stores? They have some for x-men, mandalorian, dc heroes and the like. And now we will have some Transformers as well


https://www.toms.nl/thescalemodeler/art ... 83-977G~24

Odd, wasn’t that Jada Toys schtick?

No, Jada was representing the alt modes of the characters in model car form. This is just hotwheels cars with some licencing on it (like a pic of Bee on the hood or something like that).

Ahh, well that’s even less interesting.

Yeah, it's generic and unessential, the toy car equivalent to Optimus appearing on a T shirt at Walmart.

Emerje wrote:I mean, it could be worse, they could do Optimus Prime's head on wheels.

STL065215.jpg

i93942a-1200x1200.jpg

I for one am happy we're avoiding the whole Hot Wheels Character Cars line.

Emerje

Whats the yellow car and green car n the disney ones? I’m stumped

Hasbro is collaborating with it's great industry foe, Mattel. We had Transformers on Uno games and now we have them adorning Hotwheels products. As mentioned before, the assumption was that the Hotwheels products would not in any way be the characters but simply licensed art pasted on. And that's exactly what we are seeing with these new Skate toys. They come with a skateboard that has some Transformers art along with thematic shoes for your fingers.

There will be more Hotwheels product coming.

The images come from the Oeschle website.

Gauntlet101010 wrote:I guess people collect these too...

Hopefully they'll make something actually exciting. Mattel and Hasbro collaborating was supposed to be big news, but if neither brand will share their big brands then what's the point?

We made it big news due to their inagined rivalry, but it wasnt really anything more than a licensing deal like any other. Hasbro wants to be more of a license holder now, so this is their next step.

DeathReviews wrote:

william-james88 wrote:

Gauntlet101010 wrote:I guess people collect these too...

Hopefully they'll make something actually exciting. Mattel and Hasbro collaborating was supposed to be big news, but if neither brand will share their big brands then what's the point?

We made it big news due to their inagined rivalry, but it wasnt really anything more than a licensing deal like any other. Hasbro wants to be more of a license holder now, so this is their next step.

And we all know how great that worked out with D&D and Magic: The Gathering now, don't we?

Running stuff into the ground doesn't matter if you make money. Disney made 8 Billion off Star Wars since they acquired it for half that.

And Hasbro is making good money from D&D. That, Transformers and Furby are their best performing brands right now.

So the only tihng that might tempt me on these would be if a transformer can actually wear their own shoes and ride their own board.

Unfortunately most of the figures have feet too big, so pass.